Internet Marketing
Designing a Logo for Social Media – MakeUseOf.com
Mar 11th
For do’s and don’ts on creating a logo for use in social media, please read my article at MakeUseOf.com: 6 Tips for a Social Media Friendly Logo Design. Please visit and share your comments!
And be sure to subscribe to MakeUseof.com for the latest information about useful web tools and apps , not to mention their handy tech guides!
Internet Marketing Is More Than Just Your Website
Oct 20th
By now, all small business owners have gotten the message loud and clear how critical it is to have a great website. We’ve been told to focus on clickthroughs, vistors, page hits, and how to use search engine optimization (SEO) to make those numbers as big as possible. We were then encouraged to start sending email newsletters to maintain our customers’ interest and keep them coming back to our website. Next we heard that we should invest in “pay-per-click” or “pay-per-impression” advertising to drive more visitors to our website. While it is important to have a professional website that reflects your business and your brand, and to use search engines and email marketing to increase visibility and traffic, that is only the starting point these days. Your website is merely the ante that gets you in the game. Your goal shouldn’t be simply to get as many people to your website as possible, it should be to connect and engage with your customers wherever they may be. There are many ways to accomplish this that are inexpensive or free. More >
