Sales & Marketing
New Blog at Embellishable.com!
Oct 4th
Where have I been? You can now find me at a new address! I have recently launched Embellishable, a promotional products agency where I am able to channel my passion for marketing by helping businesses, schools, and other organizations promote themselves through the creative use of custom apparel and promotional merchandise. While I love technology, I’m a big proponent of using technology to help business be more effective. I will be continuing to write articles about technology as well as marketing, sales, and promotional products at my new blog: embellishable.com/blog.
If you currently receive updates by email, be sure to enter your email in the signup box on embellishable.com to continue to receive them! If you follow this blog through your newsreader, you can subscribe to the new blog at: embellishable.com/feed. You can also follow us at our facebook page at facebook.com/embellishable.
Here are the latest technology related articles you will find there:
3 Tips for the Smart Use of QR Codes
3 Tips for Choosing Custom USB Drives to Promote Your Business
Thank you, and I look forward to seeing over at Embellishable!
Ning Turns Pay-Only, But Free Software Here to Stay
Apr 21st
Ning, a popular online provider of social network platforms, recently moved to discontinue its free service and focus only on paying customers. This has raised questions about the future of free online applications in general. Ning may offer a service that is sufficiently valuable and reputable at this point that they can survive with a paid-only model, but “free” isn’t going anywhere anytime soon. On the contrary, there are more and more free (and free versions) of online applications being offered every day. More >
Internet Marketing Is More Than Just Your Website
Oct 20th
By now, all small business owners have gotten the message loud and clear how critical it is to have a great website. We’ve been told to focus on clickthroughs, vistors, page hits, and how to use search engine optimization (SEO) to make those numbers as big as possible. We were then encouraged to start sending email newsletters to maintain our customers’ interest and keep them coming back to our website. Next we heard that we should invest in “pay-per-click” or “pay-per-impression” advertising to drive more visitors to our website. While it is important to have a professional website that reflects your business and your brand, and to use search engines and email marketing to increase visibility and traffic, that is only the starting point these days. Your website is merely the ante that gets you in the game. Your goal shouldn’t be simply to get as many people to your website as possible, it should be to connect and engage with your customers wherever they may be. There are many ways to accomplish this that are inexpensive or free. More >
